HR at Platinum Hospitals Pvt Ltd
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Platinum Hospitals - Executive - Marketing (1-3 yrs)
- Creating and implementing strategic marketing plans to achieve corporate objectives for healthcare products and services
- Identifying target audiences and developing marketing plans with specific objectives across different channels and segments
- Developing and managing marketing budgets
- Analyzing customer behavior and adjusting email and advertising campaigns accordingly
- Overseeing the design and production of promotional materials
- Collaborating with various internal teams (including clinicians, product development, and sales) to develop a cohesive and successful marketing strategy
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
- Planning and executing initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
- Staying up-to-date with changes in the healthcare industry, ensuring marketing efforts are relevant and competitive
- Developing relationships with key stakeholders, both internal and external, to help amplify marketing efforts
