We are looking for an experienced Email Marketing Specialist to join our Marketing team! As an Email Marketing Specialist, you will be responsible for planning and executing email marketing Campaigns. You will also be designing email marketing strategies for generating new leads.

Job Requirements:

- Plan, execute and manage marketing automation tools and take ownership of entire email marketing strategy and delivery

- Utilize Autopilot and Google tools to report on email campaigns as well as site metrics.

- Create and manage lead generation initiatives.

- Plan direct email Marketing Campaigns.

- Identify target audience and grow our email list

- Proofread emails for clarity, grammar and spelling

- Ensure mobile-friendly email templates and upgrade using graphics, personalization and advanced features

- Analyze campaign performance and suggest improvements

- Report on sales revenue generated from email marketing efforts

- Ensure emails follow industry policies and best practices

- Analyse campaigns and identify opportunities to create more engaging marketing campaigns.

- Constantly A/B test and optimize different type of email campaigns and various elements of the campaigns (subject, CTA, images, layouts, etc.)

- Elevate our email program with deeper levels of segmentation, targeting, and personalization.

- End to end ownership of email marketing strategy - email calendar & strategy planning, discount strategy, creation, execution, tracking, reporting of email marketing campaigns including bounce logs.

- Ensure IP addresses are warmed up and domain reputation remain in the good slab

Skills Needed : 

- Experience executing campaigns on email software like Mailchimp,Klaviyo

- Must be proficient in Microsoft Excel,Google Analytics,and Google Ads

- Strong working knowledge of Microsoft Office.

- Excellent written communication and copywriting skills

- Strong project management skills

- Graduation in Marketing or relevant field

Experience:

- Proven work experience as an Email marketing Executive or Digital marketing specialist

- 1-3 years' experience in Email Marketing strategy planning and execution

- Proven track record of running successful email marketing campaigns for edtech/ecommerce platforms to promote both products and services.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.