Overview :

- We are seeking a dynamic and experienced Social Media Manager to join our educational institution's marketing team.

- As the Social Media Manager, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts.

- You will manage our social media accounts, create compelling content, engage with our online community, and analyze analytics to gauge the success of our campaigns.

Roles & Responsibilities:

Strategy Development:

- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.

- Collaborate with marketing, admissions, and communications teams to ensure alignment of social media strategies with overall institutional goals.

Content Creation :

- Create and curate engaging content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

- Develop content calendars and schedules to ensure consistent posting and relevance.

Community Engagement :

- Monitor and respond to comments and messages on social media platforms in a timely and engaging manner.

- Foster community engagement and build relationships with followers, potential students, alumni, and other stakeholders.

Campaign Management :

- Plan and execute social media campaigns and promotions to support admissions, events, and other institutional initiatives.

- Monitor campaign performance, analyze key metrics, and optimize strategies based on insights.

Brand Management :

- Maintain brand consistency across all social media platforms.

- Uphold social media best practices and policies, ensuring compliance with institutional guidelines.

Analytics and Reporting :

- Track and analyze social media metrics and generate reports on performance.

- Use data-driven insights to adjust strategies and tactics for continuous improvement.

Stay Updated :

- Stay informed about the latest trends and best practices in social media marketing and education sector trends.

- Recommend and implement new ideas and innovations to enhance social media presence.

Required Experience & Qualifications :

- Proven experience as a Social Media Manager or similar role in the educational sector.

- Solid understanding of social media platforms and their respective audiences.

- Excellent written and verbal communication skills.

- Creative mindset with a passion for storytelling and content creation.

- Strong analytical skills and ability to interpret data to drive decisions.

- Experience in managing social media campaigns and measuring their success.

- Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

- Bachelor's degree in Marketing, Communications, or a related field (preferred).

Benefits :

- Competitive salary commensurate with experience.

- Comprehensive benefits package including healthcare and retirement plans.

- Professional development opportunities and tuition assistance.

- Collaborative and inclusive work environment with opportunities for growth.