HR at PlanEdu Consultants & Learning Solutions Private Limited
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PlanEdu - Manager - Social Media (0-2 yrs)
Overview :
- We are seeking a dynamic and experienced Social Media Manager to join our educational institution's marketing team.
- As the Social Media Manager, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts.
- You will manage our social media accounts, create compelling content, engage with our online community, and analyze analytics to gauge the success of our campaigns.
Roles & Responsibilities:
Strategy Development:
- Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
- Collaborate with marketing, admissions, and communications teams to ensure alignment of social media strategies with overall institutional goals.
Content Creation :
- Create and curate engaging content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Develop content calendars and schedules to ensure consistent posting and relevance.
Community Engagement :
- Monitor and respond to comments and messages on social media platforms in a timely and engaging manner.
- Foster community engagement and build relationships with followers, potential students, alumni, and other stakeholders.
Campaign Management :
- Plan and execute social media campaigns and promotions to support admissions, events, and other institutional initiatives.
- Monitor campaign performance, analyze key metrics, and optimize strategies based on insights.
Brand Management :
- Maintain brand consistency across all social media platforms.
- Uphold social media best practices and policies, ensuring compliance with institutional guidelines.
Analytics and Reporting :
- Track and analyze social media metrics and generate reports on performance.
- Use data-driven insights to adjust strategies and tactics for continuous improvement.
Stay Updated :
- Stay informed about the latest trends and best practices in social media marketing and education sector trends.
- Recommend and implement new ideas and innovations to enhance social media presence.
Required Experience & Qualifications :
- Proven experience as a Social Media Manager or similar role in the educational sector.
- Solid understanding of social media platforms and their respective audiences.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for storytelling and content creation.
- Strong analytical skills and ability to interpret data to drive decisions.
- Experience in managing social media campaigns and measuring their success.
- Knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
Benefits :
- Competitive salary commensurate with experience.
- Comprehensive benefits package including healthcare and retirement plans.
- Professional development opportunities and tuition assistance.
- Collaborative and inclusive work environment with opportunities for growth.
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