Job Description :

- At Postcard, we pride ourselves in working hard to ensure our customers understand why we- ve chosen a certain food product for them. We go two steps ahead and tell them the story behind the product and the place it comes from to essentially transport them to that place while they enjoy the food from the comfort of their home.

- If you consider yourself a great story-teller through words or visuals, and you love talking to (and listening to) people, we need you!

- We believe remarkable talent, enthusiasm, and creative thinking add up to great work. We- re looking for a creative thinker with excellent writing and research skills to help us elevate that work as our full-time, in-house copywriter. As a member of the creative team, our copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the marketing and design teams to brainstorm ideas, create concepts, and develop messaging. The most successful copywriter will be a quick learner with a versatile writing style.

Objectives of this Role :

- Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

- Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand

- Maintain up-to-date knowledge of communication and client-related industry trends

- Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Daily and Monthly Responsibilities :

- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands

- Research and understand the brand's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings

- Write original copy and edit content for a range of marketing and communications materials

- Revise copy based on internal feedback/direction

Skills and Qualifications :

- Exceptional writing and research skill

- Ability to work independently and with a team to meet deadlines

- Excellent organizational skill and multitasking ability

About Postcard (https://www.thepostcard.in) :

- At Postcard we- re looking to create a brand of foods that help Discover India's Local Flavours.

- We have travelled the length and breadth of this great country to curate and make available some of its best food products to our customers.

- Currently we have launched drool inducing products in the categories of snacks, sweets and pickles and make these available to customers across the country.

About your role :

- Live the product. Taste and experience the product to understand its context

- Relay the story to the target audience in a way that would transport them to the place of origin itself. In other words, help them experience what you experienced.

- Understand what customers are looking for and connect the feedback loop in trying to see and hear what they- d like to see and hear.

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