Pivotal Software - Marketing Specialist (5-10 yrs)
The team is responsible for creating unstructured learning platforms for the IT ecosystem in India.As the project lead, you will work closely with the external partner on planning, strategizing and executing the content calendar. Build our YouTube channel as the go-to platform for unstructured learning, hence increasing our follower base. You will also act as our consultant on all other social media activities across our channels. Telling the right story at the right moment is critical, and that will be your most important KRA.
Knowledge, Skills, Qualifications, Experience:
- 5+ years of content marketing, and digital marketing esp. YouTube experience.
- Bachelor's degree in any field. Preferably in Marketing or any related field.
- Experience in managing and growing YouTube channel for a B2B business.
- Understanding of the video medium with a proven track record of using it for high engagement and experience for the audience.
- Ability to project manage, and work with vendors to meet hard deadlines.
- Planning and executing content calendar, and using various social mediums to increase viewership.
- Experience in campaign analytics and using those insights to plan for the future.
- Proficient in Ms Excel and power point.
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