Job Details/ Criteria

Basic Functions/ Job Responsibility:

The Deputy Manager-Marketing will work with the team to support the Telangana AI Mission (T-AIM) efforts at Company. The role will be towards planning & executing marketing and communication plans for T-AIM's fast-growing initiatives in innovation, research, adoption, and skill & talent development.

The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate well with stakeholders, manage different projects, and lead various campaigns. The successful candidate will be entrepreneurial who thrives in unstructured environments, with a strong working knowledge of various design & marketing tools.

Responsibilities

- Managing & growing the reach of key digital channels including website and social media

- Identify relevant and compelling story ideas throughout T-AIM initiatives

- Generate media coverage and create content (video, creatives, infographics, blogs, among others) in line with the social marketing strategy

- Capture and track success metrics of marketing initiatives

- Support strategic marketing and communications initiatives that build & generate awareness of T-AIM's brand and influence

- Build & scale a highly-curated database of the ecosystem

Knowledge, Skills, Qualifications, Experience :

- 5-10 years of experience in B2B Marketing

- Outstanding knowledge using Canva and other open-source content creation tools.

- Driven and self-motivated; comfortable with working collaboratively and independently to drive & execute initiatives

- Experienced managing social media presence and engagement

- Experienced with other tools like Trello, MailChimp, HootSuite, etc.

- Exceptional writing and communication skills required

- Must be flexible and able to manage multiple projects and personalities

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