HR Manager at Pitch Catalyst
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Pitch Catalyst - Brand & Content Strategist (2-3 yrs)
Pitch Catalyst, where we excel in developing concise, responsive, and dynamic decks. Our expertise lies in employing sophisticated design methodologies and leveraging in-depth industry knowledge to create visually appealing decks that resonate across diverse platforms. We believe in a collaborative process that ensures every deck encapsulates your unique value proposition, fostering interest, and facilitating successful outcomes. Join us on our mission to transform the world of presentations!
Website : https://pitchcatalyst.com/
Job Description :
Position Overview :
Pitch Catalyst, a leading B2B service-providing startup, is seeking a dynamic Brand and Content Strategist to elevate our brand identity through social media, performance marketing, and content creation. The ideal candidate will have a strong strategic mindset, capable of driving organic growth and enhancing our employer branding. This role demands creativity, strategic planning, and a deep understanding of the digital landscape.
Key Responsibilities :
Brand Strategy and Identity :
- Develop and execute comprehensive brand strategies that align with our company's vision and goals.
- Create and maintain a strong brand identity across all digital and offline channels.
- Conduct market research to understand target audiences and competitive positioning.
Social Media Management :
- Develop and manage social media strategies to enhance brand visibility and engagement.
- Create and curate high-quality content tailored to various social media platforms.
- Monitor and analyze social media metrics to optimize performance and strategy.
Performance Marketing :
- Plan and execute performance marketing campaigns to drive traffic, leads, and conversions.
- Utilize SEO, SEM, and other digital marketing techniques to increase organic growth.
- Measure and report on the effectiveness of marketing campaigns, making data-driven adjustments as needed.
Content Creation and Management :
- Develop a content calendar and produce diverse content types, including blogs, articles, videos, and infographics.
- Collaborate with designers, writers, and other stakeholders to ensure content aligns with brand strategy.
- Optimize content for SEO and user engagement.
Cross-functional Collaboration :
- Collaborate with marketing, sales, and product teams to ensure brand consistency and alignment.
- Provide strategic insights and support for integrated marketing campaigns.
- Lead brainstorming sessions and creative workshops to generate innovative ideas.
Qualifications :
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-3 years of experience in brand strategy, social media management, and content creation, preferably in a B2B environment.
- Proven track record of driving organic growth and enhancing brand identity.
- Strong understanding of performance marketing, SEO, and SEM.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency with content management systems (CMS) and analytics tools.
- Creative thinker with a strategic approach to problem-solving.
Pitch Catalyst is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.