07/05
Shraddha S
Assistant HR Manager at Pilgrim
Assistant HR Manager at Pilgrim
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Pilgrim - National Sales Manager - Modern Trade & Alternate Channels (8-10 yrs)
About Pilgrim :
The brand currently serves 6 million consumers monthly and aims to achieve a 1000 crore ARR by 2025. In its series B funding round last year, Pilgrim raised $20 million, led by Vertex Ventures Southeast Asia and India, with participation from existing investors. In 2022, the company secured a total of Rs 48 crore in funding from investors including Fireside Ventures, Narotam Sekhsaria Family Office, Shark Aman Gupta, Co-Founder of Boat Lifestyle Sameer Mehta, Rukam Capital, and others.
About the Role :
National Sales Manager - Modern Trade & Alternate Channels - Do supermarkets and bulk buyers give you a thrill? Build a sales empire in Modern Trade & Institutional Sales!
Roles and Responsibilities :
- Develop and implement effective sales strategies in Modern Trade & Alternate Channels
- Initiate & onboard the brand to various National & Regional Modern Trade Chains
- Build relevant sales team to support the channel
- Achieve Primary, Secondary, Tertiary & Collection targets
- Ensure analysis & submission of relevant sales and operational reports for the channel
- Monitor and analyse performance metrics and suggest improvements
- Prepare monthly, quarterly, and annual sales forecasts
- Liaise with various stakeholders like Finance, Marketing and Product Development departments, SCM, Operations etc to ensure brand consistency stay up to date with new product launches
The Ideal Profile :
- Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred)
- Minimum 8-10 years of experience in sales management, preferably within the FMCG or similar industry with at least 4 years in Modern Trade.
- Proven track record of exceeding sales targets in Modern Trade and/or Institutional channels
- Strong understanding of the Modern Trade and Institutional sales landscape in India (or target market)
- Excellent relationship management and negotiation skills
- Experience in building and leading high-performing sales teams
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
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