SMM Specialist

About us: Ever since 2014, Pickyourtrail has been on the quest to help folks discover the magic of travel through the logic of tech. When you use Pickyourtrail to create, customize and book trips, great care goes into replicating the adrenalin rush and sense of control of self-planning. At the same time, we ensure that technology does all the heavy lifting - personalization, curation, booking, remainders, on trip recommendations. The end goal - to give you that hassle-free trip that you worked so hard year long. Pickyourtrail also takes pride in its significant upward growth trajectory - a whopping 80% year-on-year. From cradle to now, Pickyourtrail has enabled 10,000+ travelers from across 18+ countries to plan and experience their dream vacation. As per Google and BCG's survey on Travel Trends, Pickyourtrail has set the benchmark for customer delight.

What will you do?

You will develop, implement and manage the media strategy for our paid campaigns. You will ideate marketing and social media campaigns and strategies and align them with budget planning and content ideation.

Your responsibilities revolve around creating and driving paid marketing campaigns over social media platforms. You will set up and optimize the product's pages to increase the visibility of our social content. You will focus on Facebook Ads, Instagram Ads & Twitter Ads and improve them within the allocated budget.

Technical skills required:

1) 1 - 2 years of solid experience in managing SMM campaigns

2) Sound knowledge of all the different social networking platforms.

3) Should have handled the quarterly budget of at least 6M

4) Ability to manage multiple projects and independently prioritize tasks.

5) Highly creative, team player, results-oriented, and has an ability to work in a fast-paced, multi-cultural environment

6) Facebook Ads, Instagram Ads & Twitter Ads

7) Knowledge in SEM & Google Analytics is added advantage

Roles & Responsibilities:

1)Create and manage all social media ad campaigns to sustain an engaging audience experience and deliver a positive ROI.

2) Increase brand awareness, increase followers, increase likes, increase leads and ultimately to deliver sales for the business using all Social Media channels.

3) Research and analyze social media trends and improve social media presence and campaign efficacy.

4) Report regularly on performance and engagement across multiple social media ad campaigns.

5) Collaborate with Content & Design team and develop creative ads

6) Create Social Media Report using Google Analytics or any other tools.

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