Pickyourtrail - Senior Specialist - Email Marketing (5-6 yrs)
WHO ARE WE ?
Founded in 2013 and based in Chennai, Pickyourtrail is one of India's highest-rated travel planners. Pickyourtrail helps people plan, customize and book their holidays online. Customers can choose their preferred seats on the flight, choose where they want to stay, reserve their favorite restaurant, or even save a spot for a scuba diving session- all on Pickyourtrail's website, with complete control over their budget and itinerary. With live support during the trip, customers can rest assured that any emergency will be handled by our experts. Helping more than 20,000 customers from over 15 countries explore the world the way they want to, Pickyourtrail is the easiest way to travel.
We're a team that believes in going the extra mile every day. At Pickyourtrail, we celebrate every small win, hoard a lot of hot chocolate, bring our furry friends to work, and are constantly looking for new ways to make travel accessible to everyone.
WHY SHOULD YOU BE EXCITED TO JOIN US ?
Building strong and timeless customer relationships is in your blood and you don- t shy away from challenges. You are our very own customer hero. Get on board with your sorcerous relationship-building skills and work with other extraordinary people like you across product, data science, and marketing. Create the perfect marketing strategy for our customer's entire lifecycle which includes email, SMS, social media, and related CRM data collection. Keeping customer loyalty in mind, design the ideal user flow journey for conversion, optimize the funnel, and enable marketing automation. You will also be involved in ideating offline customer engagement events for traction.
DO WE HAVE A MATCH?
- Prior experience of 5+ years in email marketing with at least 2 years in B2C email marketing.
- Capable of running App engagement campaigns driven towards increasing conversions.
- Should be able to conceptualize ideas for new emailers and work with the design team to improve email performance
- Open rate, CTR, and Leads Conversion.
- Adept at troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution to ensure timely delivery of campaigns.
- Ability to develop and implement scalable, repeatable, and comparable methods of measurement and performance tracking.
- Experience in standard data reporting automation methods and ad hoc analyses to evaluate ongoing and periodic performance.
- Well-versed in devising drop off campaigns that improve conversion
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