Job Description: Marketing Manager (Offline Coaching Centers - ATL & BTL Marketing)

Position Title: Marketing Manager

Location: Noida

Department: Marketing

Experience Required: 5+ years in ATL and BTL marketing, preferably in the education/coaching industry

Key Responsibilities

ATL Marketing:

Campaign Planning & Execution:

- Strategize and execute high-impact ATL campaigns, including TV, radio, print, and outdoor advertising.

- Collaborate with media agencies to design and optimize campaigns.

Media Planning & Budgeting:

- Allocate budgets across ATL channels based on target demographics and campaign goals.

- Monitor performance metrics to ensure ROI optimization.

Brand Building:

- Work with creative teams to develop compelling messaging and visuals that resonate with target audiences.

- Ensure consistent brand identity across all ATL platforms.

BTL Marketing:

Local Activation:

- Organize on-ground events like school outreach programs, workshops, and open houses.

- Develop innovative ideas to increase visibility in local communities.

Collateral Development:

- Design and distribute promotional materials, such as brochures, flyers, and banners.

- Coordinate with vendors for timely delivery and quality control.

Partnerships & Alliances:

- Establish partnerships with schools, local influencers, and community organizations for comarketing opportunities.

- Leverage tie-ups to boost footfall and enrollment.

Market Research & Analysis:

- Conduct regular market surveys to identify customer needs, competition trends, and market gaps.

- Analyze campaign performance data and provide actionable insights to refine strategies.

- Monitor competitor marketing activities and implement competitive strategies.

Key Skills & Qualifications:

Educational Background: Bachelor's/Master's degree in Marketing, Business Administration,or a related field.

Experience:

Proven track record in managing ATL and BTL marketing for offline businesses, preferably in the education/coaching industry.

Strong understanding of regional markets and audience behavior.

Skills:

- Excellent communication and negotiation skills.

- Proficiency in campaign management and analytics tools.

- Creative thinking with a focus on execution and ROI-driven strategies.

- Leadership: Ability to lead and motivate a team to achieve marketing goals.

What We Offer:

- Competitive salary and benefits package.

- Opportunity to work with a rapidly growing organization and shape the future of education.

- A dynamic and collaborative work environment with career advancement opportunities.