PharmEasy - Search Engine Optimization Role (3-8 yrs)
Job Responsibilities:
- Develop state-of-the-art SEO/ASO & content marketing strategies with a focus on business impact that will significantly increase rankings and organic search traffic
- Set up and own SEO analytics / performance monitoring systems to analyse keywords, identify technical issues, monitor search rankings, evaluate content, benchmark competitors, monitor SE algorithms and map everything to business performance
- Extensively work with content, product and tech teams on content projects and technical implementations based on impact analysis / prioritization
- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term wins
Must Haves :
- Need to be highly analytical with a very structured approach in analyzing high volumes of datasets & deriving actionable insights
- Proven track record of SEO/ASO implementations for eCommerce websites/apps with a minimum of 2M+ monthly visitors
- Hands-on experience working with tools like Datastudio, Search Console, App store consoles, Screaming frog, Semrush, Afrefs, etc & analytics tools like Google Analytics, Omniture etc
- Need to be tech-savvy with a high level of comfort working with HTML/CSS, JS, Wordpress,website/app debugging tools, page speed optimizations, AMP, schema, mobile app implementations and other technical concepts
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