Position: Manager - Digital Marketing

Location: Kurla, Mumbai

Job Description:

1. In-depth knowledge of Google Adwords, Facebook Business Manager and other similar portals

2. In-depth knowledge of analytics tools - Appsflyer and CleverTap

3. Setting the digital marketing function which should eventually redefine the role digital plays in e-com industry

4. Build a solid in-house team to lead all digital marketing efforts including SEO, SEM, Affiliate, Email, WhatsApp, Social Media, Analytics and content.

5. Make digital the core of all customer understanding and analytics to drive business strategies

6. Manage external marketing partners and agencies

7. Planning and budgetary control of all digital marketing and technology efforts and being responsible for all campaign deliverables

8. Manage multiple projects across markets

9. Provide insightful recommendations and thought leadership initiatives based on prior experience, industry trends and analytics

Requirement:

1. Proven work experience as head of digital function across consumer product categories, like Travel, Hospitality, Automobiles, FMCG etc.

2. Experience with online marketing and web based technologies

3. Proven track record in managing performance campaigns, branding initiatives, innovative content strategies across digital media platforms

4. Entrepreneurial mind-set to set something which would become the trend-setter for real estate industry

5. Strong leadership and inter-personal skills to help drive the new wave of online and digital growth within the organization and also with the clients

6. Strong quantitative & analytical skills to help use digital technologies as a backbone for building organization intelligence and information

About Company

PharmEasy is a Mobile-First, On-Demand, Health Delivery Marketplace.

Currently, PharmEasy is operating in 7 cities - Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad, Pune and Jaipur with over 1 lac active customers transacting 2000+ orders every day. Growing at a rapid pace month on month, PharmEasy is the biggest and the fastest growing pharmacy aggregator in the country.

PharmEasy acts as an intermediary platform and marketplace connecting retail pharmacy outlets and diagnostic centers to consumers offering quick access to medicines and diagnostic tests at discounted prices (currently offering Flat 20% discount across all medicines and upto 71% on diagnostics tests)

Growth Story:

- Launched services in March, 2015 in Mumbai

- 10k downloads within a fortnight

- 180,000 downloads in a year without a single penny spent on ATL activities

- Growth completely through word of mouth

- Over 3 lac orders fulfilled in a year

- Services live in Mumbai, Delhi, Noida, Kolkata, Bangalore, Pune, Ahmedabad, Jaipur

Delhi - July, Kolkata - August, Pune - November, Bangalore - January, Ahmedabad/Jaipur - March

- Partnership with Maharashtra Police in Feb 2016 to provide authentic and affordable healthcare services to all serving and retired police personnel and their families.

- Partnership with Ahmedabad Municipal Corporation to provide medicines at a FLAT 22.5% discount to all the citizens of Ahmedabad. Service to be rolled out in various other cities of Gujrat soon.

- Exclusive pharmacy service provider for TCS in India (Approximate TCS spend on medicines = INR 120 crores per year). Other corporate tie ups in pipeline.

- Currently a team of 160 PAN India and looking for the best talent to join us in our growth story.

- Leading with a considerable margin in the online pharma delivery space (competitors are 1mg, Netmeds, Zigy, Medlife, mchemist)

Our Founding Team:

Dharmil Sheth: Co-Founder - PharmEasy.

Electronics Engineer. IMT - Ghaziabad Alum. Ex-MakeMyTrip, Ex-Michael Page. Ex Chief Secretary, IMT Ghaziabad.

Founder-President of Ekagrata NGO. Founder of Boxplay Sports - an astro turf sports play venue.

Dr. Dhaval Shah: Co-Founder - PharmEasy.

Medical Doctor. XLRI - Jamshedpur Alum. Ex-General Secretary XLRI - Jamshedpur. Ex-McKinsey & Co.

Founder of 3,800 Doctor Strong Association for State Medical Interns (Maharashtra).

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