We are looking for an experienced Email Marketing Specialist to join our growing team, to manage a portfolio of brands, retailing globally. This is a special opportunity to work with a global team, to build challenger brands in multiple categories.

The Email Marketing Specialist will help to manage, build, execute and optimize our email campaigns. You will be creating marketing campaigns to drive product acquisition and engagement, and working with the team to implement them in Klaviyo. This role will work be focused on creating and delivering communications to increase our brand awareness, empower our community to tell their stories and position our products as best-in-class.

Our ideal candidate will have at least 2 years of proven successful email marketing experience.

Responsibilities

- Manage and execute email communications to include triggered series and one-off emails

- Coordinate campaign deliverables with theVice President of Marketing, the development team and creative team

- Collect and analyze data to optimize email send and campaign performance to meet goals

- Review performance and aggregate data with recommended next steps to inform ongoing strategy improvements

- Brainstorm new and creative strategies focused on driving deeper customer engagement and product affinity towards building the brand story

- Manage email list segmentation

- Create custom reports for email performance for use at the executive level

- Develop tests for both mobile and desktop environments

- Research, implement and optimize mobile messaging tools for SMS, push notifications, and in-app messaging

Qualifications

- Experience using Klaviyo email marketing platform

- 2+ years of experience with an enterprise level email platform

- Demonstrated experience executing email campaigns

- Ability to create and analyze A/B and multivariate experiments via tools such as Optimizely

- Demonstrable experience managing marketing campaigns across desktop, tablet and mobile platforms

- Highly creative in identifying consumer behavior and devising campaigns that engage, inform, motivate, and convert

- Experience with website analytics tools (e.g. Google Analytics, WebTrends)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in email and mobile marketing and measurement

- Excellent written and verbal communication skills

- Willingness to learn and constantly expand knowledge and skill set

- Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate

- Excellent Excel Skills

- Ability to work independently

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