PetPedia.in is in the business of providing complete care products for Dogs, Cats, Fish, Reptiles, Bird & Small Animals. We focus on building awareness in pet parents by providing them the right education & tools needed for holistic care of our pets. Our mission is to make Pet Care real & accessible for Indian Pet Parents.

We have been in the industry for 4+ years now, serving pets & their parents with a lean team of entrepreneurial, highly motivated & creative go-getters.

This opening is for a very important part of our marketing team. We are looking for a dynamic marketeer with a passion for all things digital & performance. Our ideal candidate identifies themselves as a creative first, marketeer next, is flexible & skilled enough to carry out simple to complicated campaigns, while acting as a liaison between the CMO and the rest of the team.

- Manage a team of individually contributing digital marketers, designers and content writers.

- Planning and executing web SEO/SEM, database marketing, emails, social media, and advertising campaigns.

- Create interactive content for all active channels & communities to help establish thought leadership and bring targeted traffic to our ecommerce channel

- Designing, building, and maintaining company social media presence. Measuring and reporting performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).

- Execute monthly blog strategy in synergy with the SEO team and the Content Writers

- Oversee & report monthly advancements & steps of optimisation on our weekly/monthly on page, off page & technical SEO growth.

- Execute, measure and report performance of weekly & monthly email marketing, & social media marketing campaigns and assessed against goals (ROI and KPIs)

- Engage & be the ultimate touchpoint for all incoming leads through social media channels.

- Identify trends and insights and optimize spend and performance based on insights.

- Run high ROI paid SMM campaigns & measure and report performance of the same.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Constantly come up with ways to optimise website conversion rates and enhance the user experience on the website.

- Brainstorming new and creative growth strategies through digital marketing. Planning, executing, and measuring experiments and conversion tests.

- Collaborating with internal teams to create landing pages and optimizing user experience.

- Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Identifying critical conversion points and drop-off points and optimizing user funnels.

Skill sets Required :

- 1-2 years of Proven working experience in digital (performance) marketing

- Experience executing paid social media campaigns

- Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Bachelor's degree in marketing or business

- Must be able to juggle multiple projects at the same time

- Incredible attention to detail

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, SEMRush, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Preferable:

- Working knowledge of HTML, CSS, front end tools development and constraints

- Knowledge of video and picture editing softwares

- Past experience in e-commerce performance marketing of atleast 1 year

- Compassion for pets & animals.

This is a fully remote position with competitive pay, performance based bonuses and flexible working hours. You- ll be working directly with the CMO & founder to scale the existing marketing activities of the brand.

If the role description is meaningful and exciting for you, please share your CV and work references  Preference for candidates who can join immediately.

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