Recruitment Consultant at The Rising Consultancy
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Performance/Paid Marketing Manager - Learning Network (5-8 yrs)
Designation: Marketing Manager (Performance Marketing)
Description:
About UrbanPro (www.urbanpro.com)
UrbanPro is India's largest and most trusted Learning Network. Our vision is to be one-stop learning partner for every Indian. With over 6.5 lakh Verified Tutors, Trainers & Institutes, we are a trusted partner of choice for more than 25 lakh students, parents and professionals visiting us every month to fulfill learning requirements across more than 1000 categories.
Using UrbanPro.com, students, parents and professionals can compare multiple Tutors, Trainers and Institutes and choose the ones that best suit their requirements.
If you are a Tutor, Trainer or an Institute, you can get relevant enquiries based on your skills and you can offer online as well as offline coaching services.
About the role:
We are looking for an accomplished Marketing Manager who has demonstrated considerable success in leading or driving growth through user acquisition channels such as SEM, PPC, Display Networks, Native Ads, Affiliate and Strategic Partnerships.
The ideal candidate would be someone with a minimum work experience of 5 to 7 years in roles handling Performance, Branding, Affiliates and Paid Marketing efforts. The candidate should be analytically sound and should have created a considerable impact using insights gained from data or research on user behaviour.
We're looking for a Marketing Manager who will:
- Visualize, manage and execute marketing campaigns for top categories and segments
- Drive performance marketing metrics for all paid marketing campaigns and generate/deploy insights for growing/scaling up the business
- Actively engage with product/technology/revenue teams to ensure that customer acquisition, engagement and retention efforts are aligned with overall business goals
- Ensure that overall marketing spends are incurred as per budgets assigned and committed on
Preference will be given to someone in the education sector
Key Skills: Analytical skills, Communication skills, Digital Marketing, SEM, Campaign management, Growth hacking
Experience - 5-8 yrs
Salary - 10 -12 Lacs/anm
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