Founder / CEO at K2S Consulting
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Performance Marketing Specialist - Skincare (6-8 yrs)
About the Job:
We are looking for a seasoned Performance Marketing Specialist with a proven history of managing high-impact campaigns and delivering excellent ROAS. The role requires at least 6+ years of overall experience, with 2-3 years dedicated to working on skincare brands. The candidate will play a critical role in driving our brand's growth through effective digital advertising strategies on Meta and Google platforms.
Roles and Responsibilities:
- Strategize, manage, and optimize Meta and Google Ad accounts to deliver high ROAS.
- Develop data-driven marketing campaigns tailored to the skincare industry.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
- Collaborate with creative teams to ensure impactful ad designs and copy aligned with brand messaging.
- Stay updated on the latest digital marketing trends and platform changes.
- Manage budgets efficiently to maximize ad spend performance.
- Generate regular performance reports and present insights to stakeholders.
Skills and Qualifications Required:
- 6+ years of experience in performance marketing, with 2-3 years focused on skincare brands.
- Expertise in managing and optimizing Meta and Google Ad accounts.
- Demonstrated ability to achieve high ROAS through data-driven strategies.
- Excellent communication skills to collaborate across teams and present campaign insights effectively.
- Strong analytical mindset with proficiency in performance analysis tools.
- Immediate joiners are preferred, with a start date of February 1, 2025.
