Position Title: Performance Marketing Specialist

Exp: 5+yr

Location: Bangalore (Koramangala)

Working Mode: Onsite

Primary Skill: Performance marketing, Digital advertising campaigns, Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Market Research, SEO, Email campaign

Qualification: Bachelor's degree in Marketing, Business, Analytics, or a related field

Key Responsibilities:

- Strategy Development: Create and execute performance marketing strategies across various digital channels, including paid search, social media, display advertising, and affiliate marketing.

- Campaign Management: Oversee end-to-end campaign management, from planning and execution to monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing objectives.

- Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.

- Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize spend based on performance metrics and strategic priorities.

- Cross-functional collaboration: Work closely with the creative, content, and product teams to develop and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall strategy.

- A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Use results to drive continuous improvement.

- Market Research: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply insights to refine marketing strategies and maintain a competitive edge.

- Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics, achievements, and areas for improvement

Skills:

- Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.

- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Project Management: Excellent organizational and project management skills. Ability to handle multiple projects simultaneously and meet deadlines.

- Communication: Outstanding written and verbal communication skills. Ability to present complex information clearly and effectively to various audiences