HR Executive at Savage and Palmer
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Performance Marketing Specialist (2-10 yrs)
Job description :
- Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Adwords, Facebook Ads Manager, and Google Shopping Ads
- Oversee growth in performance to meet client's business goals and strategies.
- Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return
- Map ad formats to advertising objectives
- Plan and Optimize landing page testing
- Report on key performance indicators and lead generation initiatives
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing.
- Collaborate with marketing teams to discover, test data-driven ways to optimize performance
- Build Budget Recommendations & media plans
- Document campaign evolution to monitor the overall performance and identify best practices.
- Present account reviews internally as well as to clients over client reporting calls.
- Explore new opportunities to grow campaigns more efficiently and effectively
- Ensure a data-led approach to all activity, creating a clear test & learn the strategy
Requirements :
- Minimum 2 years of experience in performance marketing and has run campaigns on Facebook, Instagram, Google Adwords, etc
- Is okay with traveling daily with office
- Effective communication
- Age up to 35
- Good interpersonal skills are a plus
- Digital marketing agency experience is preferred
- Notice period not to be over a month
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