Senior Associate - HR at Sportz Interactive
Views:405 Applications:81 Rec. Actions:Recruiter Actions:78
Performance Marketing Role - Sports Digital Agency (1-3 yrs)
1+ years of agency-specific experience with a focus on paid media strategy, execution and reporting.
Primary Responsibilities:
- Develop, manage and optimise all paid media activities, including paid search, native advertising, and paid social campaigns
- Track website traffic and other metrics to ensure optimised reach
- Work across content formats such as videos, podcasts, etc.
- Perform daily account management of client accounts and provide inputs based on recommendations
- Measure and analyse the effectiveness and return-on-investment of all PPC activities
- Manage moderate to large scale PPC accounts in a variety of business verticals and generate new paid search campaigns, ad groups and develop keyword lists
- Leverage insights from relevant analytics platforms to tweak campaigns and generate reports regularly
- Oversee relationships with digital vendors, provide insights and recommendations on efficient campaign management and reporting tools
- Share recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goals
- Additional: Research trends and insights, especially in the sports domain
- Figure potential collaborations with other platforms or businesses or brands
Required Skills :
Mandatory: Passionate about Sports, Problem Solving, Team Player, Target & Result Oriented
Functional: Media Buying & Spends, Vendor Management, Cost Negotiations, Report Making, Outreach to new vendors, Facebook Ads, Twitter Ads, YouTube Ads, PPC/PPM Campaigns, Google Search/Display Campaigns, Innovations, Google Analytics, Facebook Analytics, Twitter Analytics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
