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08/11 Jayash Yelave
Director at Shreeniwas

Views:79 Applications:48 Rec. Actions:Recruiter Actions:25

Performance Marketing Role - Recruitment Firm (4-7 yrs)

Mumbai Job Code: 299721

Performance Marketing : 


Primary Purpose Of The Role :


- Understand client needs, suggest platforms, monitor platform performance and give suggestions for optimizations.

Major responsibilities & deliverables :

1. Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns


2. Analyze market research and study demographic data to determine the most effective approach


3. Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)


4. Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation


5. Identify new ad formats/platforms that can work well with the client's objective


6. Ensuring Media Campaigns go live as per scheduled time


7. Determine ROI reports on each campaign from a social media, earned media and paid media perspective


8. Analyzing the effectiveness of the campaign and using this data to inform future campaigns


9. Focus on Client reporting and budget management


10. Keeping up to date with industry research figures


11. Monitoring campaigns on a daily basis


12. Optimizations to be made to campaigns. Discuss on a regular basis changes/suggestions for betterment/performance of the account


13. Accountability for campaigns performing as per media plan given (extremely important)

Skills : Analytics Skills, Observation Skills, Pattern Detection, Planning and Strategizing the campaign structure, budgets and optimization plan ahead. Facebook Pixel Integration, Google Analytics, GTM, Google Sheets, Canva Presentation, PPT for Reports and Pitch of the Plans.

Experience required : 4-7 years. You'll receive a call if you're shortlisted!

Disclaimer: This position is open only for candidates in Mumbai. Applications from other locations will not be considered.


Job Type : Payroll

Categories : Marketing Coordinator (Marketing)

Must have Skills : 

Planning And Strategizing : 5 Years

Intermediate : 

- 15 - 20 Lakh/Year (Annual salary)

Long-term (Duration)

- Onsite Mumbai, Maharashtra, India

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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