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22/09 Amit
HR Executive at QSS Global

Views:42 Applications:21 Rec. Actions:Recruiter Actions:4

Performance Marketing Role - Manufacturing Firm (4-12 yrs)

Mumbai Job Code: 292972

Performance Marketing

- Executing effective conversion driven performance marketing campaigns on Facebook, Google and Affiliates.

- Experience of managing AMS and lead generation

- Able to evaluate performance of agencies licenced up.

- Experience of driving digital performance by own with hands-on experience on various digital tools.

- Utilize SEO best practices to enhance organic visibility and traffic.

- Implement marketing automation strategies to streamline campaigns and improve efficiency.

- Research, Strategy & Analytics

- Creating a strong performance marketing strategy & plan

- Reporting on marketing KPIs like traffic, engagement and ultimately lead conversion.

- Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Analyse sales funnels, trends & understanding customer behaviour

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Monitor competition products and pricing to strategize listing plan.

- Continuously brainstorm and strategize new campaign ideas and innovative marketing approaches to stay ahead in the competitive market.

- Digital Advertising & Communication

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation, and planning with our agency partners.

- Experience of balancing brand guidelines and saleable creatives.

- Ensure UI/UX remains at best all the time.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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