Senior Recruiter at Liz Lyn Careers
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Performance Marketing Role - Google Network (4-7 yrs)
Performance Marketing Manager - Google Network
Its a platform that inspires & assists people adapt a healthier lifestyle by bringing together a community of like-minded individuals. We do this through integration of Content & Commerce, providing users an ecosystem to Discover information, Shop for Healthier Food Alternatives, Find Healthy Recipes & Engage with Health Experts, Nutritionists, Fitness Enthusiasts & Home Chefs.
Experience - 4 to 7 Years
- Minimum Budget Handled: 15 Lakh Per Month
- E-Commerce experience is a Must!
- Complete responsibility of Google Adwords
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate revenue)
- Conduct keyword research and optimize the campaigns.
- Research and analyze competitor advertising links and strategize the best plan ahead for the business
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving the performance.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies for the brand
Skills Required / Pre-requisites:
- Proven 4 yrs SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition.
- The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- Should have a good understanding of Google Analytics. Should be well aware of Digital Ads infrastructure including Facebook Ads.
- Should be willing to work in a dynamic startup environment and have the ability to think creatively and work independently a fast working environment.
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