Performance Marketing Role - eCommerce (4-6 yrs)
Performance marketing
Responsibilities Include :
- End-to-end management of Ad campaigns, PPC and Display, mostly focused on e-Commerce
- Maximize revenue generation and profitability of the campaigns
- Writing Copies for Media Ad campaigns
- Generating leads and sales using Media Ad campaigns
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
- Collaborate, coordinate and supervise with marketing teammates to maintain a consistent brand voice and message across all paid programs and to bring inspiration among the team well.
- Continuous monitoring of results and improving of ads and Reporting of results of Ad Campaigns.
- Understanding the various components and drivers of growth along with Trends such as traffic, conversion, user engagement and repeat behavior and create actionable programs leading towards growth.
- Create and manage strategy and setup of all paid campaigns
Additional requirements :
- Measure and optimize our paid marketing using vendor-specific dashboards, such as Google Analytics, and marketing analytics, sprout social, Google Optimize, appflyer, woorank, google tag manager, mail chimp etc.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
