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07/09 Meenakshi Kumar
Proprietor at K & R Enterprises

Views:78 Applications:51 Rec. Actions:Recruiter Actions:4

Performance Marketer (5-7 yrs)

Mumbai Job Code: 343058

Responsibilities:

- 5-7 years of experience with premium B School background with proven learning agility

- Be responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor, and build the performance marketing team 


Desired Skill Set : 

- Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor, and build the performance marketing team

- Top of the line digital marketing leader with relevant performance marketing experience inscaling up digital companies ( E-Commerce /FinTech / Gaming / Tech Start-Ups etc ).

- Ability to lead a team and work with diverse, matrixed stakeholders

- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.

It's immediate hiring, interested candidate may reach out directly on +91 99531 38435 for quick response !

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