Human resource manager at Marwari Catalysts Pvt.Ltd
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Performance Marketer (4-6 yrs)
Company Description
At Clik Catalysts, we specialize in helping startups establish a unique brand identity and a meaningful presence in digital and non-digital media spaces. Our innovative go-to-market strategies are designed to cut through the noise and position your brand effectively.
We offer tailor-made marketing solutions with a strong emphasis on organic content creation. Our goal is to enhance your digital visibility, foster engagement with your target audience, and drive meaningful business growth and revenue. With Clik Catalysts, your startup will stand out and thrive in today's competitive landscape.
Who are we looking for ?
- At Clik Catalysts, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability.
- In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads, Meta Ads, and LinkedIn expertise, to increase company sales through lead generation and increase brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.
- The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.
What would you be doing ?
- Performance Marketing: Develop, execute, and manage lead acquisition for the Clik Catalyst team by efficiently planning, executing, and scaling up performance marketing campaigns on Facebook, Google, and other digital media platforms
- Campaign Optimization: Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency. Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
- Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
- Experimentation & User Insights: Deliver continuous user insights, solutions discovery, and experimentations across both 0-to-1 and scale-up revenue initiatives
- Go-To-Market Operations: Executes end-to-end operations on GTM, and reviews revenue optimization initiatives
- Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications, and landing pages
- Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product, and digital marketing functions to advance cross-function revenue and profitability goals
- Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion %, and Revenue
What makes you a suitable candidate?
We would love to hear from you if you meet the qualifications below:
- 4-5 years of experience in digital performance marketing with a strong portfolio of working with Big Brands or experience with High-end Startups.
- Have ideated, analyzed, and run various types of creative campaigns
- Understanding of custom audiences and lookalike audiences
- Education: A master's degree in marketing management from a Tier -1 institute is a plus ( Not Mandatory).
- You have managed upwards of 50 Lakhs in ad spending a month
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good Excel skills.
- You have experience in working with creative and design teams to drive outcomes
- You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives.
Why should you join Clik Catalysts?
- Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
- Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
- Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
- Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
Compensation and benefits
- For the right candidate salary is no bar.
- Remote- work opportunity - enjoy the flexibility of working in your environment.
- High-earning incentive plans.