Performance Marketer (2-4 yrs)
1. Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with business objectives, leveraging insights and data analysis to optimize performance.
2. Campaign Management: Oversee end-to-end campaign execution across multiple channels, including but not limited to PPC, display advertising, social media, email marketing, and affiliate marketing.
3. Budget Management: Manage large-scale marketing budgets effectively, allocating resources efficiently to drive maximum ROI and meet performance targets.
4. Performance Optimization: Continuously monitor campaign performance, conduct A/B testing, and implement optimization strategies to improve key metrics such as CTR, conversion rate, CPA, and ROAS.
5. Audience Targeting: Utilize audience segmentation and targeting techniques to reach the most relevant audiences and drive engagement and conversions.
