Performance Manager - Digital Marketing (4-6 yrs)
We @ La Decoller are looking out for a Performance Marketing Manager who will primarily be responsible for the management of digital accounts and diversifying the channel mix using paid social channels. The role will focus on campaign-specific results and drives the marketing department's commercial performance.
Key Responsibilities :
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
Qualification :
- 4+ years of experience in Digital and Social Media Industry.
- Salary: Negotiable.
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