Founder at Performance Media
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PerformAce - Performance Marketing Role (0-5 yrs)
Campaign Planning & Strategy:
- Develop strategic media plans for programmatic advertising across various platforms (DSPs, ad exchanges, CTV, mobile, and native).
- Identify target audiences, set clear KPIs, and align campaign objectives to client goals.
- Collaborate with clients, account teams, and creative teams to ensure alignment of campaign strategy and execution.
Campaign Execution & Management:
- Launch and manage programmatic ad campaigns on multiple DSPs (e.g.,Eskimi, DV360, Outbrain, Tabola, Amazon DSP).
- Optimize campaigns through bid management, budget allocation, audience segmentation, and creative testing.
- Monitor campaign performance and make data-driven decisions to improve efficiency and achieve KPIs.
Reporting & Analysis:
- Provide in-depth campaign analysis, including performance insights, recommendations, and actionable next steps.
- Generate regular and ad-hoc reports to communicate progress and performance to stakeholders.
Optimization & Troubleshooting:
- Analyze campaign data to identify trends, opportunities, and areas for improvement.
- Troubleshoot and resolve issues related to campaign delivery, pacing, and performance.
Platform & Vendor Management:
- Manage relationships with DSPs, SSPs, and ad exchanges to ensure successful campaign delivery.
- Stay up-to-date on industry trends, platform updates, and new advertising opportunities.
