Recruitment Team at PepsiCo
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PepsiCo - Customer Executive (2-5 yrs)
Designation: Customer Executive.
No. of position open : 2
Level: L02
Qualification: MBA full time
Experience : 2 years of Minimum stable experience.
Industry: FMCG & Telecom.
Location : MUMBAI.
Main Purpose :
- To strive to enhance market share of FLI range, penetration and visibility in a given territory and resolve matters with the Distributors, RSA and Accounts
Accountabilities :
1. Distributor Management:
- Sourcing and Appointment of Distributors as and when required
- Motivating and Coaching the Distributor Team and handholding where required
- Handling distributor issues with regard to claims and ROI
- Taking care of route operations, market scheming and breakages at the Godown
- Manage stock levels to ensure continuous availability and regular rotation
2. Driving Volume and Growth in the given Territory:
- Managing Primary and Secondary sales
- Operation of trade schemes within the allotted budget
- Ensure appropriate distribution across the territory as per norms
- Identify and target new accounts
- Proposing for discount to the Accounts as necessary.
- Driving of Marketing and Growth initiatives
- Ensure hygiene conditions met by all distributors/stockiest
- Correctness of claims by stockiest, Damaged stock, Overcharging by stockiest, Godown condition
3. Merchandising and Promotion
- Manage stock levels to ensure continuous availability and regular rotation
- Fill and rotate all racks, displays
- Respond to dynamic changes to changing demand off take thru changes in servicing norms, SKUs, signage etc., on a day to day week to week basis
- Ensure execution quality (Sales Building Blocks)and imperatives in Territory viz., Coverage, Availability, Visibility, Purity of racks, Stocking Norms, Opportunity conversion.
4. Channel Management
- Awareness of various channels like grocery, eateries etc
- Awareness of upcoming channel opportunities and how to tap them effectively
- On boarding of particular channels to our existing channel-specific schemes
- Channel market intelligence from the market gathered through team/ other sources into the Regional management
5. Managing/ developing his team
- Coaching of PSR/ RSAs
- Being a communication channel between the company and the Distributor Salesmen PSR/RSA.
6. Allotting clear responsibilities to team members- assigning targets etc.
- Train PSR/RSA to identify opportunities at retail outlets and to maximize opportunity conversion
- Retention of PSR/ RSAs
Job Dimensions :
- 7 to 8 distributors
- Average of 18 routes
- Business Value as per plan
- More than 3000 outlets base
- Cost - Manage Stales as per plan
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