Digital Marketing Manager (Singapore based Product Company)

Bengaluru, INDIA

ABOUT US:

- Pepper Cloud is a Singapore based SAAS Company, which offers CRM solutions for small and middle scale companies across multiple industries.

- Our CRM solution helps in areas such as sales management, marketing automation, and business analytics. We give our clients the tools to manage their sales pipeline, track opportunities, capture interactions with prospects, and forecast sales. Our CRM provides a comprehensive dashboard for quick and deep insights into the health of your business.

- We serve many companies in Singapore, Malaysia, the Philippines, Thailand, and Indonesia. (https://peppercloud.com/).

OUR REQUIREMENT:

- Planning, execution, and optimization of online strategies (including social media marketing strategies) to ensure a strong presence for our brand on online/digital platforms.

- Overseeing social media strategies.

- Achieving superior customer engagement and intimacy, app traffic, and revenue by strategically exploiting all aspects of the social media marketing road map

- Strategies to increase app acquisition in a cost-effective manner.

- Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms.

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Staying up to date with trends (including knowledge of tools and software) in all social platforms ensuring maximum effectiveness.

- Conduct all activities required for strong online presence including but not limited to SEO, SEM, SMM, Web Analytics, Email Marketing, mobile marketing and Inbound Marketing

Social Media Marketing Campaigns:

- Develop and manage digital marketing campaigns/contests for FB, Twitter, LinkedIn - Develop and maintain YouTube channel as well as Pinterest account

- Designing posts concepts to sustain readers' curiosity and create buzz around new products

- Write and optimize content for social networking accounts such as Facebook, Twitter, LinkedIn, and other social media channels

- Edit and post videos, podcasts, and audio content to online sites. Creating video/text ads for FB/other social accounts

- Working closely with the graphic designing & content writing team for social media management.

- Web and Social Media Analytics

- Track and analyze website traffic flow and provide regular internal reports - Creating reports showcasing Web Analytics data and site evaluation

- Social media analytics for all social media FB, Twitter, etc.

- Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time, or improving conversion

- Measure ROI of all activities conducted online and improvise strategy as and when required

- Search Engine Optimization and Website Management

- Excellence in all kinds of search engine advertising such as display ads 

- Create online banner adverts and oversee pay per click (PPC) ad management

- Fix any errors or bugs in online content

- Email Marketing

- Design email marketing campaigns and measure ROI

- Experience managing App Services is compulsory.

BASIC QUALIFICATION:

- 3-7 years of performance app marketing experience and can work in unstructured environments.

- You have a Bachelor's or Master's degree, preferably with a specialization in marketing.

- Strong analytical skills; bias toward decision making based on data, and understand how to use complex customer and transaction data to inform acquisition and retention.

- Tenacity and sense of urgency, ability to make things happen quickly with large, less nimble partners, and/or teams.

- You are a self-starter and work independently and effectively with little oversight.

DESIRABLE SKILLS:

- Start-up experience.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up to date on the latest trends and technologies in digital marketing.

BENEFITS :

- Competitive salary

- Flexible work hours and holidays policy

- Open and collaborative work culture

TO APPLY :

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