Digital marketing/ Amazon Ad Specialist - (2-5 yrs)

Pelicano is hiring a Digital / Amazon Ad Specialist for its Pune office. We enable companies to become global, profitable businesses by managing their end-to-end supply chain, inventory & marketing in international markets.

We are seeking an Amazon Advertising Specialist to drive our growth on multiple online international marketplaces. Your role will involve developing strategies, managing marketplaces, and maximizing sales revenue. You must have hands on knowledge and experience of having run successful advertising campaigns on Amazon USA.

This is a special role that works directly with the Founders and contributes to the strategy of the company.

Responsibilities:

1. Amazon dashboard management: Create and execute a global Ecommerce strategy on marketplaces like Amazon USA, Walmart, Etsy, Zulily, Ebay, etc aligned with company goals. Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients

2. Marketplace Management: Optimize our presence on online marketplaces, monitoring marketplace performance metrics, analyzing data, and identifying opportunities for improvement and making necessary changes.

3. Sales and Revenue Growth : Develop strategies to increase online sales, conversion rates, and customer acquisition. Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs such as sales revenue, customer ratings, and seller feedback to drive growth and maintain a positive reputation on e-commerce platforms.

4. Digital Marketing : Create and implement effective digital marketing campaigns. Effectively manage projects to deliver- it- on- the parameters of- Cost, Quality, and Timing- as per- targets- and- Planning.

5. Listing Optimization : Ensuring accurate and compelling product listings across multiple marketplaces, while maintaining account hygiene by regularly updating product information, managing inventory, and resolving customer inquiries promptly.

6. Data Analysis and Reporting : Utilize analytics tools to gather insights, and recommend strategies. Provide regular reports and analysis on marketplace performance, sales trends, and customer behavior

7. Strategy & Growth : Knowledge about different fulfillment models like Dropship, FBA (Fulfillment by Amazon), Seller Flex and optimizing retail fulfillment processes to meet customer expectations efficiently.

Job Requirements :

- Rich experience in digital project management, working on social media campaigns, and Amazon campaigns from initial briefing to delivery.

- Proven ability in formulating and executing successful digital campaigns on Amazon USA, and other international marketplaces.

- Work from office.

Qualifications :

1. Experience : Minimum 2 years in Ecommerce or online retail, with leadership experience.

2. Ecommerce Expertise : Deep understanding of Ecommerce trends, marketplaces, and digital marketing strategies.

3. Strategic Thinker : Ability to develop long-term plans, analyze trends, and adapt to market changes.

4. Results-Oriented : Proven track record in driving sales growth and optimizing performance metrics.

5. Adaptability and Resilience : Thrives in a fast-paced, ambiguous environment, finding creative solutions.

Location: Pune

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