Lead - HR at Peakperformer
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Peakperformer - Director - Marketing (6-12 yrs)
Roles & Responsibilities
- Responsible for all public relations, branding and marketing activities of the Company.
- Defining the company's annual marketing strategy and responsible for the execution of the marketing strategy.
- Custodian of brand communication and visuals across online and offline platforms.
- Preparing the monthly /quarterly marketing calendar and ensuring that it is followed diligently.
- Strengthening the brand position across platforms.
- Planning the annual marketing budgets and judiciously deciding the marketing spends to achieve high ROIs.
- Build the marketing team and mentor them to be at their peak.
- Responsible for collaborations with others including media, brands and communities.
- Build out & experiment unique growth channels to build a strong moat around it.
- Responsible for tracking market and consumer trends and analyze them to suggest strategy changes, where needed.
Skill-sets and Competencies :
- Strong marketing and brand building background with 6-10 years experience in early -stage companies in India in highly competitive environments
- Experience in building a brand from scratch in the Indian startup ecosystem.
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