Co-Founder at PeakPerformer
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PeakPerformer - Director - Marketing (6-10 yrs)
Roles & Responsibilities
1. Responsible for all public relations, branding and marketing activities of the Company.
2. Defining the company's annual marketing strategy and responsible for the execution of the marketing strategy.
3. Custodian of brand communication and visuals across online and offline platforms.
4. Preparing the monthly / quarterly marketing calendar and ensuring that it is followed diligently.
5. Strengthening the brand position across platforms.
6. Planning the annual marketing budgets and judiciously deciding the marketing spends to achieve high ROIs.
7. Build the marketing team and mentor them to be at their peak.
8. Responsible for collaborations with others including media, brands and communities.
9. Build out & experiment unique growth channels to build a strong moat around it.
10. Responsible for tracking market and consumer trends and analyze them to suggest strategy changes, where needed.
Skill-sets and Competencies:
1. Strong marketing and brand building background with
2. 6-10 years experience in early stage companies in India in highly competitive environments
3. Experience in building a brand from scratch in the Indian startup ecosystem.
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