PCL Health - Manager - Digital Marketing (5-10 yrs)
Digital Marketing Manager Responsibilities :
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimise the user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Keep the focus on conversions and optimisation of user funnels
- Prepare accurate reports on our marketing campaign's overall performance.
- Identify the latest trends and technologies affecting our industry.
- Brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements :
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
