Senior Executive - HR at PaySense Services India Pvt Ltd
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PaySense - Manager - Social Media & Content Marketing (4-8 yrs)
Social Media & Content Marketing Manager
Roles and Responsibilities :
- Devise social media and content marketing campaigns with the intent of acquiring customers and achieve revenue targets
- Create, curate, and manage all published content (images, video, written and audio/podcast) for our social media properties.
- Liaise with our in-house SEO expert to create and curate content optimised for SEO (website + blog)
- Write copy for advertisements / emailers aimed at increasing conversions
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Create and manage an online review funnel for building online reviews and reputation.
- Monitor online reviews and respond to each review timely and with care.
Must-have skills
- 100% fluency in written and spoken English
- Must have good understanding of social media, audience community, trends, etc
- Ready to work on new, previously untested initiatives and is not deterred by failure
- Ability and desire to work in a fast-paced environment and manage workflow across teams and departments
- Data driven, results mindset and analytical attitude
- Past experience or familiarity with Social Media marketing (via Instagram, Facebook, Twitter or Snapchat)
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