Territory Marketing Manager- BTL

1. Store launch marketing :

- Responsible for successful launch of new stores, and driving footfalls and business

- Responsible for awareness and footfall enhancement in your area through store-specific marketing activities

- Providing local marketing support to stores in your area - media planning, BTL activations, OOH, negotiation and execution

- Competition analysis to keep track of market trends

- Catchment study for upcoming stores before launch

- Execute launch day event and related permissions for every new store launch

- Ensure the store achieves it sales target

2. Branding & Visual Merchandising :

- Coordination with agencies for printing promotional collaterals

- Creation and Deployment of store-specific collaterals like POS merchandise, signages, leaflets, etc.

- Ensure greater brand visibility of store in the locality through presence at other stores

- Innovation and creative solutions in the catchment to enhance visibility in the catchment.

3. Alliances & Vendor Management

Alliances :

- Partner with local welfare clubs and NGOs for community welfare activations

- Barter sponsorships of local events/ festivals for brand visibility

- Engage with societies in the locality for organizing welfare programs

Vendors :

- Create multiple vendor partners for each marketing activity - printing, BTL media, activations

- Co-ordinate with vendors for execution of activities - collaterals, events, activations, ATL media

4. Co-ordinate with Marketing sub functions

- Ensure timely collateral creation with Graphic designers

- Ensure Doctors team provides feedback on doctor's perception and help them to influence doctors. Also support them with necessary collaterals required.

- Ensure that the health camp team covers the targeted catchment and meets the target to sustain a store.

Desired Skills and Expertise :

- Over 4 year experience as in BTL marketing with reputed consumer brands, having worked on multiple different activations and campaigns, with proven track record for on-ground execution

- Strong flexibility and problem-solving skills, with independent ownership and result orientation

- Ability to multi-task in a fast-paced environment to plan and manage a variety of projects

- Commercial insight and understanding

- Ability to thrive in ambiguity and demonstrate creativity and intellectual flexibility in an uncertain and rapidly changing environment

Qualifications : MBA from recognized B School

Experience : 4+ years of experience in Marketing in B2C consumer brands, with strong on-ground BTL marketing and activations experience

Skills : BTL Marketing, Activations, Vendor management, Events and alliances, media planning, negotiation skills

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