Human Resource at Payatu Security Consulting Pvt. Ltd.
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Payatu Security Consulting - Associate - Pay Per Click/Digital Marketing (1-3 yrs)
Who we are ?
- We are a bunch of young and passionate folks who are driven by the power of the latest and innovative technologies in IoT (Internet of Things), AI/ML, Blockchain, and many other advanced technologies. We are on the mission of making Cyberworld safe for every organization, product, and individual.
Who are you ?
- You are someone who is always up for new digital marketing challenges. You possess an exceptional problem-solving attitude and are well aware of the know-how of everything digital marketing. As a team player, you are a highly focused, hardworking, always motivated, excited, and a helpful person.
What will you do?
Your everyday work will look like :
- As a Digital Marketing Associate, you will be primarily responsible for managing PPC campaigns and creating/executing SEO strategies.
1. PPC
You will :
- Manage pay-per-click campaigns.
- Help create PPC strategies including Keyword Research, Account structuring, and Optimization.
- Monitor competitors' PPC campaigns and track targeted keywords.
- Create performance reports with recommendations for improvements.
- Perform A/B testing to establish the best performing ad copy/landing page.
- Possess good analytical skills to gain a high-quality score to improve PPC Campaigns.
- Maintain and monitor keyword bids and monthly budget caps.
- Possess strong written and verbal communication skills.
- Stay updated with PPC & SEM trends &techniques.
2. SEO
You will :
- Work on creating high-quality backlinks using ethical SEO techniques.
- Execute and refine SEO best practices to increase qualified organic search engine rankings.
- Conduct on-site and off-site analysis of SEO competitors.
- Carry out detailed keyword research according to the latest keyword strategies.
- Continuously improve tracking, reporting and profitability of the SEO efforts.
- Stay up to date with the most recent developments in SEO.
- You will be responsible for boosting DA & Trust flow of websites by building Links on authoritative websites.
- Provide recommendations and execute strategies for content development in coordination with SEO goals.
- Ability to track and monitor results for web-traffic and building SEO Reports.
- Work closely with the other team members to meet the goals.
You are a perfect fit for this if you :
- Are obsessed with learning and growing in the marketing field
- Believe in the spirit of innovation
- Have extraordinary patience to read and research
- Are extremely organized about anything you do
- Are creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media
- Read marketing and self-help books/blogs
- Have a role model marketing guru and be inspired
- Love to find efficient solutions for laborious work
- Have the tenacity to develop ideas independently and thrive in a fast-paced start-up environment
- If you have all the traits that we are looking for, then what are you waiting for? Let's talk! Please send us your resume along with some of your best work to be a part of our success journey.
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