AVP-HR at Midas Consulting
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Pay Per Click Specialist - Travel Agency (4-15 yrs)
- Manage all aspects of Google Ad campaigns for travel agency.
- Analyze and optimize pay-per-clicks (PPC) campaigns for travel industry.
- Provide recommendations and execute strategies for keywords opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
- Develop PPC strategies to increase online visibility.
- Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
- Review, Analyze and optimize landing page according to the campaign performance.
- Campaigns creation and end to end execution - PPC campaigns, Adwords, keywords, Ads.
- Grow engagement through campaigns across key social media platforms.
- Monitor analytics to make recommendations to improve engagement.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM).
- Responsible for creating call to action landing page.
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