Talent Acquisition Executive at Learning Routes Pvt Ltd
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Pay Per Click Specialist - Education Consulting (0-1 yrs)
PPC Specialist
Industry: Education Consulting Industry
Location: Plot No. 121, Sector 44, Gurugram, Gurgaon, Haryana, 122003, Haryana
Skills: Decent Communication Skills, Resilience, Active listening , Creative Writing
Qualification: Diploma/Grad/Post Grad
Experience: 6 month- 1 years
Shift Timings: Monday to Saturday 10 AM to 7 PM, WFO
Position Overview:
We are seeking a highly skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across various platforms. The ideal candidate will have a proven track record in driving successful PPC campaigns, analyzing performance metrics, and implementing strategies to achieve marketing objectives and ROI.
Key Responsibilities :
1) Campaign Management : Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
2) Keyword Research : Conduct thorough keyword research and analysis to identify high-performing keywords and phrases.
3) Ad Creation : Create compelling ad copy and design engaging ad creatives that drive click-through rates and conversions.
4) Budget Management : Monitor and manage PPC budgets to ensure cost-effectiveness and achieve maximum ROI.
5) Performance Analysis : Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
6) A/B Testing : Perform A/B testing on ad copy, landing pages, and bidding strategies to optimize campaign performance.
7) Competitor Analysis : Analyze competitor PPC strategies and market trends to identify opportunities and adjust campaigns accordingly.
8) Collaboration : Work closely with the marketing team to align PPC strategies with overall marketing goals and initiatives.
