Job Summary :

- The PPC Specialist is responsible for administering and helping to manage PPC media strategies for clients. The PPC Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Responsibilities & Duties :

- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis

- Reporting to the clients and updating Account Managers on a weekly basis with updates, recommendations, and insights

- Identifying trends, insights, and optimize spend and performance based on the insights

- Performing Keyword Research, Competitor Research, and Market Research for each assigned account

- Measuring and creating a comprehensive report on campaign performance that clearly communicates the strengths and weaknesses of each campaign

- Managing A+ content, brand stores, premium pages on Amazon and similar collaterals on other marketplaces

- Provide complete and accurate data in the weekly reports

- Having experience in analysis of amazon business reports, search term reports, etc

- Should have sound knowledge of amazon seller central and vendor central

- Should have a proven track record of giving higher orders with lower ACOS

- Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development

- Manage and guide the team with best-proven practices for maximum efficiency!

- Hands-on experience with Merchant Words or Helium10 will be added bonus

Qualifications :

- 2+ years of experience in successfully developing and executing PPC campaigns

- Experience working with popular keyword tools (Google Keyword Planner, MechantWords, Helium10 and etc.)

- Hands-on experience with Amazon Seller Central

Skills :

- A genuine interest in PPC and/or digital marketing

- Hands-on experience with Google Search, Shopping, Display, Performance Max campaign types

- A good understanding of Amazon Seller Central dashboard

- Good understanding of Amazon Seller Central or any the ecommerce marketplaces

- Proficiency in Microsoft Office and an excellent knowledge of Excel

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