Pay Per Click Specialist - Apparels & Handicrafts (4-5 yrs)
Our client is a 5-year-old online platform where one can buy exclusive range of handcrafted clothing and accessories, home decor and more. Their textiles and designs range from Patola, Kalamkari, Banarasi, South silk, cotton, Lucknowi and many more, each that celebrates Indian-ness with an eclectic vibe. The quality of every product is unmatched, apart from being sophisticated and subtle at the same time.
They provide a platform to new and upcoming designers, giving a chance to age-old craftsmen and artisans to showcase their products and designs to an international market. Founded by an engineer, with a passion for Indian handicrafts and dedication towards creating and curating vintage quality products.
As a PPC Specialist, You will be Planning and executing all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS
What you will do:
- Identifying trends and insights, and optimizing spend and performance based on the insights.
- Planning, executing, and measuring experiments and conversion tests.
- Collaborating with internal teams to creating landing pages and optimizing user experience.
- Utilizing strong analytical ability to evaluating end-to-end customer experience across multiple channels, customer touchpoints and funnels
- Identifying critical conversion points and drop off points and optimizes user funnels
- Experience with A / B and multivariate experiments and optimizing landing pages and user funnels
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords.
- Tracking and Reporting MATRIX should be intense and CALL to ACTION
What you need to have:
- 4+ years of proven working experience into Ecommerce and PPC
- Hands on experience on Facebook Business Manager & Google AdWords is required
- Having a good sound knowledge into PPC
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in PPC and measurement.
- Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers
- In-depth, hands-on experience in Facebook Marketing and Google AdWords.
- Experience in Optimizing Budget, CPA & ROAS
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
