Senior Manager at Hucon Solutions
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Pay Per Click Specialist (3-6 yrs)
Skill Required
- 2 - 5 years of SEM experience in developing & managing PPC campaigns across Google, Microsoft Bing, Facebook, Yahoo etc.
- A bachelor's degree, preferably in Marketing, Digital Media or a related field.
- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.
- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.
- Analytical, with the ability to interpret information, news, data and research quickly and distil the most important/relevant information for intelligent strategic development.
- Google AdWords and Google Analytics certification would be a PLUS.
What you- ll do:
- Take effective care of all PPC bid management, strategically raising and lowering your keyword bids to get the most out of your Google Ads budget.
- Ensure that site rankings are on top, 1st or 2nd; Bid up if site is not at target ranking & Bid down the same is at target ranking.
- Run and optimize different PPC (Pay per click) campaigns, analyze rankings, bid and budget to determine bid adjustment for each keyword based on campaign settings.
- Manage campaigns on search platforms like Google AdWords, Microsoft Bing, Yahoo, Facebook etc.
- Compare each bid to ensure that it continues fall into approved budget
- Track KPIs to evaluate performance and pinpoint issues.
- Deliver reports for administration and management.
- Discover approaches and ways to decrease the risk of click fraud.
- Stay up to date with PPC (Pay per click) and SEM (Search Engine Marketing) trends.
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