Talent Acquisition Specialist at Tigi HR Solutions Pvt. Ltd.
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Pay Per Click Specialist (2-5 yrs)
Work Location : Pursaiwalkam, Chennai
Experience : 2+ Years
Roles and Responsibilities :
- Drive Business Results : Execute digital marketing strategies to achieve impactful business results for clients.
- Campaign Analysis and Strategy : Analyze campaign requirements and formulate effective campaign strategies.
- Targeting and Ad Content : Identify the right targeting methods, prepare compelling ad content, and create creatives.
- Landing Page Setup : Set up landing pages to optimize campaign performance.
- Campaign Management : Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms.
- Account Optimization : Monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other key metrics.
- Keyword and Audience Selection : Be involved in keyword selection and audience targeting, providing recommendations for campaign enhancement.
- Reporting and Analysis : Generate and share reports, participate in forming effective paid search strategies.
- PPC Campaign Launch and Optimization : Launch and optimize various PPC campaigns, overseeing accounts on search platforms.
- Budget Management : Monitor budget, adjust bids for better ROI, and track KPIs to assess performance.
- Copywriting : Write attractive and concise copy for advertisements.
- New Campaign Development : Suggest and develop new campaigns across multiple channels.
- Partnership Management : Maintain partnerships with PPC ad platforms and vendors.
- Fraud Prevention : Find ways to reduce the risk of click fraud.
- Industry Awareness : Stay updated on PPC and SEM trends.
Desired Candidate Profile :
- Google Analytics Proficiency : Strong knowledge of Google Analytics (Google Ads) preferred.
- Experience : Minimum 2+ years of hands-on experience in Google Ads management.
- Communication Skills : Exceptional written and spoken communication.
- Attention to Detail : Exceptional attention to detail.
- Organizational Skills : Excellent organizational and project management skills.
- Education : Bachelor's degree in marketing, communications, or a related field.
- Analytical and Problem-Solving Skills : Excellent analytical and problem-solving skills.
- Global Stakeholder Experience : Experience working with globally distributed stakeholders.
