Senior Business Associate at Redheart Solutions
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Pay Per Click Role (2-10 yrs)
- Define effective paid search strategies across multiple channels
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g., Google AdWords, Bing)
- Manage keyword selection and audience targeting
- Plan catchy creative and graphical ad designs to attract attention of the target audience.
- Monitor budget and track ROI of PPC campaigns
- Maintain partnerships with PPC ad platforms and vendors
- Review competition strategies, strengths, and opportunities
- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score, and other important campaign metrics.
- Keep abreast with search engine and PPC industry trends and developments
- Optimize for CPL, CPA, Lead Quality.
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