Pay Per Click Manager (4-8 yrs)
We are looking for a Per Pay Click Manager for enhancing our brand and build a strong online presence through our digital platforms.
Responsibilities :
- Forming effective paid search strategies, Launching and optimizing various PPC campaigns. Suggest and develop new campaigns across multiple channels.
- Monitoring paid search budgets and creating, overseeing accounts on search platform (e.g. Google AdWords, Bing, Yahoo, Facebook etc.) and to ensure online marketing efforts have the highest possible return on investment (ROI.)
- Ensuring performance through weekly KPI analysis and budget/impression pacing reports and producing reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts.
- The ability to troubleshoot the search platforms when faced with a problem.
- Implementation of conversion tracking through Google Tag Manager and Google Analytics.
- Helping sales team find new opportunities with our marketing initiatives.
- Exhibits the ability to jump from the creative side of marketing to analytical side.
Required Skills & experience -
- Should be well-versed in principles and trends of search engine marketing (SEM) including search engine optimization (SEO) and digital marketing concepts.
- Analytical thinking and good math skills.
- Bachelor's Degree in Marketing, Digital Media Communications or related field.
- 4+ years experience.
- Experience with Google Analytics.
- Experience with managing multiple types of accounts and campaigns.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
