Founder at Serving Skill
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Pay Per Click/Digital Marketing Professional - Advertising Firm (3-5 yrs)
Job Description
- Pay Per Click (PPC)/ Digital Marketing Expert
- We are looking for a PPC (Pay Per Click)/ Digital Marketing expert to run PPC campaigns and monitoor paid search budgets.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Responsibilities :
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google adwords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Skills :
- Should know how to execute paid ads on all google properties as well as social media
- Paid social media editing skills
- Search engine optimisation
- Mobile marketing
- Generating quality leads
- Pay per click marketing skills(PPC)
- Plan and execute SEO/SEM campaigns, marketing database, newsletters, emails and social media
- Optimise spends and measure performance based on ROIs and KPIs
Requirements :
- 3+ years of Proven experience as a PPC Expert or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; Adwords certification is a plus.I
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