Pay per click/Adverting Specialist (5-8 yrs)
We are urgently hiring a highly motivated and experienced PPC Specialist/Ads Specialist at Kolkata Location to join our sales team || Work from Office
Job Title : PPC Specialist/Ads Specialist
Experience : Minimum 5+ years in Google Ads and Google Analytics
Location : Kolkata (Work from Office)
Working Days : 5.5 days, Mon-Sat (Alternate Saturdays are off)
Working time : 10:00 AM to 7:00 PM
Responsibilities :
- Run performance marketing campaigns on Google UAC.
- Track, report, and analyze campaigns in depth by understanding the core problems/drivers of change.
- Run tests, collect and analyze data, and identify trends and insights.
- Work closely with the Software Engineering team to create automated solutions.
- Test new alternative traffic sources to diversify user acquisition channels.
Requirements :
- 5+ years of experience in performance marketing
- Experience with analytics tools (e.g., Google Data Studio, Tableau, Amplitude, etc.)
- Understanding of the creative production process for various types of media, including video and static.
- Able to do in-depth keyword analysis.
- Set up conversion tracking using Google Analytics and Google Tag Manager
- Self-starter with a motivated, can-do attitude.
- Passion for problem-solving and the desire to execute daily optimizations and increase overall performance.
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