HR at SAS International
Views:395 Applications:95 Rec. Actions:Recruiter Actions:1
Pashma - Manager - Marketing Communication/Public & Media Relations (7-12 yrs)
Job Description:
- Conceptualise and execute the marketing and press strategy that enhances the Brand vision, creative integrity, style and tone.
- Increase brand awareness and perception via product integration across film, television, music, etc.
- Ensuring celebrity and press attendance in order to generate editorial coverage for the brand.
- Manage all public relations and high-profile events and activities from conception, to project planning, budgeting and analysing ROI.
- Develop and implement digital marketing strategies across all social channels.
- Establish solid and lasting relationships with key editors, stylists, journalists on both luxury, online contemporary publications and wide circulating media.
- Proactively secure features on company initiatives and brand campaigns in line with seasonal strategies.
- Manage press and digital media for all events in line with the brand strategy.
- Develop assets including press releases, media alerts, brand copy and collateral to ensure brand integrity is maintained.
- Manage, maintain and grow the database of key opinion makers, press and trend setters.
- Coordinate social media activities with E-commerce team in line with press strategies.
- Work with social media influencers in creating unique social content to deliver in all international markets.
- Work alongside Retail Marketing to secure a cross function with Press, Retail and VM in order to maximise impact of brand activities.
- Keep the press calendar up to date in areas of responsibility.
Desired Candidate Profile:
- Minimum 5-7 years- experience with a fashion, lifestyle luxury brand or PR/Creative agency or online/offline publication entity.
- Having a demonstrated achievement in launching/scaling-up/re-inventing/re-positioning of a premium/ luxury fashion apparel/ lifestyle brand in India and or overseas.
- Hands on familiarity with digital tools to deliver exceptional quality of communication packages on both the hard and digital media.
- Articulate with excellent communication style - dynamic, confident with an enthusiastic approach.
- Interest in art and a passion for creative writing that can evoke positive perceptions.
- Highly self-motivated, able to work on own initiative.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.