Job Description- Digital Marketing Executive

About Parakh Online Pvt. Ltd.

Parakh is a CMM Level 5 certified company.

We are a fast-paced organization whose idea is to bring a fundamental change in the current process of activities taking place in the assessment & education industry, we are making them relevant to the digital age by offering industry-specific technological solutions at affordable prices.

Our core team holds great corporate and entrepreneurial experience in managing online/offline examinations, multi-domain exposure.

We offer Software Services, IT Infrastructure Services, Online Assessment Services and Complete Institute Management solutions to our clients in the Education and Assessment Industry.

We have developed a range of products to provide end-to-end examination related services to our clients. Our potential clients are Government Agencies, Academic Institutions and Corporates.

At Parakh, one is always getting an opportunity to learn and nurture, not just keeping yourself to one skill or domain. You ask for an opportunity and we are ready to help you learn and grow professionally.

Job brief :

- We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the on-going company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

Requirements

- Proven experience as Digital Marketing Executive or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Skills and experience in creative content writing

- Analytical mind-set and critical thinking

- Excellent communication and interpersonal skills

- BSc/BA in marketing or relevant field

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